Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth inMarketing Science

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A Message from New Editor-in-Chief

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THE fi eld of services computing has evolved into a well-recognized discipline in computing, bridging information technology services and conventional business services. Services computing covers the science and technology of packaging and delivering computing functionality, spanning hardware, software, and applications layers as a suite of self-describing and autonomous functional components a...

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ژورنال

عنوان ژورنال: Marketing Science

سال: 2006

ISSN: 0732-2399,1526-548X

DOI: 10.1287/mksc.1060.0237